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What is email marketing? Think of it this way - email marketing is a simple way to help promote a company, product, or service. It’s one of many marketing forms that will help you succeed!
The main objective of email marketing is to target your customers and a larger audience through email services. Spending a little bit more time and focusing on email marketing allows you to boost revenue and provide your current customers/subscribers and new customers with valuable information about your company and services to help them achieve their wants and needs.
The harsh reality is that it’s looked past quite a bit. Email marketing drives more conversions than any other marketing channel.
4.24% of visitors from email marketing campaigns buy something compared to 2.49% of visitors from search engines and 0.59% of social media.
Many successful people in the business world encourage people to develop excellent email marketing skills!
Now, this is an important one! Don’t forget to ask yourself this question before sending an email. One of the main reasons to ask yourself this question every single time is to make sure that each email states your goal/purpose of the email to get the recipient engaged with it.
If you keep sending emails without an objective, subscribers will start treating your messages as spam, leading to important emails being ignored further down the road. To avoid this, be proactive in ensuring each email you send has a purpose that’ll benefit your subscribers!
To better manage your subscriber list, we recommend you do your email marketing from a platform that allows mass sending. If you haven’t chosen an email marketing platform, check out this blog article to help you decide on one!
Building off of the first question, make sure to ask yourself if the emails you send would be considered spam emails? In order to avoid being treated as a spam sender, avoid frequent and unnecessary emails.
Once again, emphasize the point of ensuring your email has a purpose/benefit for your subscribers to avoid being considered spam mail!
Get straight to the point. Keep it short and sweet. Easy as 1, 2, 3!
One of the easy tips and tricks to know if you pass this test is that if a subscriber gets a notification on their phone, the entire subject line should be able to fit on the preview shown on their home screen.
If they have to open their inbox to read the entire subject line, your subject line is too long.
Make sure to keep this in mind when sending out emails. The more you send emails, especially ones with no purpose or goal, your subscribers are likely to begin ignoring your emails.
To avoid this, be aware of how often you send out emails. Some recommend sending out emails twice a month and then up it to weekly emails.
Conciseness is key! This is a vital question you need to ask yourself when it comes to email marketing.
Don’t include irrelevant information in your email. If you believe the content in your email is important to the purpose of your email, keep it. Otherwise, get rid of it!
Each company/business is different. If you have other subscriber lists, make sure to send out emails that pertain to that subscriber list specifically. It is essential to ensure you don’t send emails that don’t concern specific subscriber lists.
Now we know this is a simple question to ask yourself, but it makes all the difference! Try sending your emails out during a time of day when recipients are more prone to reading your email.
For example, emailing late at night could get lost in a subscriber’s inbox.
Without further ado, let’s dive deeper into how to execute your email marketing skills successfully. We will also provide tips on improving these skills to help grow your business/company!
As mentioned before, make sure that your email has a purpose. Inform your subscribers why you are reaching out to them in a simple and concise email!
Use marketing hacks to draw their attention and keep the reader engaged throughout the email. Steer away from big words and stick to simple wording!
If you are emailing your subscribers about a product or service your company is offering, PROMOTE IT!!!
Provide customer testimonies and a fair incentive to allow customers to try out your services. This will allow the customer to test your product/service without fully committing to anything. Trust me, a lot more people appreciate this than you would think!
Once you have laid out the purpose of your email, drawn their attention in, and promoted your product/service, provide them with additional links to your website that will lead them to learn more about your company. This is also your chance to introduce your customers to potential new projects your company is working on, or even introduce them to new products/services!
Achieving these 4 easy and simple steps will allow you to up your email marketing skills instantly. Consider the questions you should ask yourself before sending out a marketing email and don’t forget about the important goals of email marketing!
Check out our full-funnel marketing strategy and buyer's journey guide to better understand this stage.
Doing something as simple as growing your subscriber list and making it more accessible to people can help your marketing tactics for your company/business.
Simple Ways You Can Do This:
Show your customers and recipients you care about them by sending your marketing emails from a real person. This shows that you care and draws consumers' attention much quicker and faster!
Often, a no-reply email is used to avoid receiving customer responses and questions. Quite frankly, it’s not a good look for your company.
Now, it may sound silly, but adding something as simple as emojis or images will help customers stay interested in your email and may result in more engagement from their perspective.
74% of marketers say targeted personalization increases customer engagement.
Keep these email marketing objectives in mind to further expand your business and knowledge within marketing. Remember, although it may seem simple, dedicating time to focus on this vital step of email marketing will allow you to grow your business!
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